Account Manager

Press Forward PR

9/2021 – 6/2023 • Middlebury, VT

— Successfully landed high-visibility media placement for clients in publications such as NYT Wirecutter, Outside, and Bicycling.

— Conducted media research, outlined strategies, developed corresponding messaging, and executed wide-reaching media campaigns.

— Cultivated a variety of positive, professional relationships including clients, media partners, and journalists.

Freelance Brand Consultant

Ogelby Brandworks

11/2018 Waterbury, VT

— Utilized creative problem solving and innovative communications solutions to help a variety of brands succeed in their communication objectives

— Collaboratively created communication strategies utilizing focus group findings, consumer research, and email analytics

— Developed content and executions for corporate presentations, site content, email marketing campaigns, brand guides, brand manifestos, and online advertising efforts

— Clients include: RE Botanicals, Gorilla Bow, The Nature Conservancy, Kurgo, and PSEG Long Island

Copywriter

Champlain College

1/2014 – 11/2018 • Burlington, VT

— Elevated brand awareness among prospective students by developing content strategies and messaging via print materials, paid social media ads, digital content, and robust email marketing campaigns

— Managed the brand by developing a brand standards reference guide that incorporated brand voice, tone, messaging, and language

— Significantly increased online admission leads by developing the concept and execution for a microsite and brand experience titled, "Champlain Future Cards," where prospective students could envision their successful post-Champlain career by designing (and actually receiving) their own future business cards

Ogelby Woodworks LLC

Custom Furniture Maker

1/2014 Waterbury, VT

— Created custom, commission furniture built to the highest standards of craftsmanship

— Managed project material and labor expenses to stay within budget

— Successfully tracked site traffic through analytics

— Employed SEO tactics to increase search relevancy

— www.OgelbyWoodworks.com

Copywriter

KSV

2/2011 – 6/2013 • Burlington, VT

— Specialized in developing robust integrated marketing campaigns including digital videos, online banner advertising, radio ads, print ads, social media campaigns, and outdoor advertising

— Guided Okemo Mountain Resort into a new, successful stage of brand evolution by developing a new brand identity and integrated marketing campaign

— Recognized by the Communication Arts Awards, 2012 for our anti-smoking work for the Vermont Dept. of Health

— Client industries include: outdoor recreation, apparel, public service, food and beverage, and energy utilities

— Clients include: National Grid, Okemo Mountain Resort, Acorn Footwear, Sugarbush Resort, VT Dept. of Health, Efficiency Vermont, and Ellio’s Pizza

Copywriter

Brand Content

12/2008 – 2/2011 • Boston, MA

— Recognized two non-consecutive years with a Bronze and Merit Hatch Award from The Ad Club

— Client industries include: food and beverage, entertainment and eCommerce

— Clients include: Monster.com, Keurig, and the Nantucket Film Festival

Copywriter

FCB

9/2007 – 8/2008 • New York, NY

— Developed a radio campaign concept for Starbucks Coffee that elevated brand awareness around their packaged coffee product launch in grocery stores

— Client industries include: food and beverage, and toy

— Clients include: Starbucks, Kraft (Wheat Thins, Oreo, Chips Ahoy), Fisher Price, and Gerber

University of Vermont

BA (English / Advertising / Studio Art)

1999 – 2003 • Burlington, VT

Vermont Woodworking School

2013 – 2014 • Fairfax, VT

101 The Ad School

2005 – 2007 • New York, NY